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A brand is much more than just a logo. It is a system of colours, fonts, standards, graphics and more that collectively can set a community and an organization apart from others. Moreover, a brand is not just a logo or a look. A brand impacts how you feel about a product or a community.
As the City of Beaumont continues to experience new and exciting growth, it is essential that our brand identity evolves to help tell our unique story – both locally and regionally.
The current triangle logo is not suitable in today’s digital world. It was developed in the 1990s before the Internet became widely available to the general public. The name Beaumont was not readable when the logo was reduced in size, which impeded the effectiveness of our advertising. The tagline Growing Together was replaced with Life is Better in Beaumont several years ago. The current interim Beaumont wordmark was created in 2015 to make it more digital-friendly (Search Engine Optimized). The City of Beaumont, both as a community and as an organization, has changed dramatically since then.
To strategically align the City of Beaumont’s economic development initiatives, a new and modern brand is needed to reflect who we are and who we want to be.
The Project Refresh is completed within the budget.
Project Refresh was initiated in 2018 as per Council’s direction, and we are working with $25,000 as a part of the budget. It’s important to note that the new brand will be phased in over the next couple of months to align it with the operational cycle - including new projects and opportunities.
The brand logo and its elements were approved by the City of Beaumont Council on Dec. 18, 2018. The new brand will be launched with the 2019 Spring Activity Guide on Mar. 1, 2019 and our community will see the brand rollout in phases throughout 2019.
We offer special thanks and recognition to the community members who have served their expertise and input on the Team Refresh Panel, all of whom played an integral role in the development and implementation of the new brand:
Curtis Haley, Director of ATB entrepreneur Centre YEG and President of Beaumont Chamber
Jared James, Youth of the year 2017
Rebecca Munchrath, Youth of the year 2018
Sylvia Cheverie, Beaumont resident and family been here for over 100 years