What is a brand?

A brand is much more than just a logo. It is a system of colours, fonts, standards, graphics and more that collectively can set a community and an organization apart from others. Moreover, a brand is not just a logo or a look. A brand impacts how you feel about a product or a community.

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1. What is a brand?
2. Why is Beaumont branding now?
3. How much has the project refresh cost?
4. When will a new brand launch?
5. How can I request the new brand and logo guidelines?
6. Community Representatives (Team Refresh)